A renewed layout, focus on innovation and digitalization of production processes, trends and sustainability, without losing sight of new creatives. These are the elements that characterize Micam Milano 2020, the International Footwear Exhibition in its first edition of the year. Micam 89 will see the presence of 1205 exhibitors, including 628 Italians and 577 foreigners who will preview the F / W 2020-2021 collections. Micam 2020 precedes the arrival of the long-awaited Milan Women's Fashion Week in February, full of events not to be missed in the city .. “Micam and Mipel are a great national pride. Here are the two sectors that have been driving national exports for many years. There are some really encouraging and fast growing data, particularly on the leather sector. All the competences concerning exports are under a single Ministry, that of Foreign Affairs ". So did the Foreign Minister, Luigi Di Maio before his visit to the international footwear fair in Rho. "Understanding the difficulties of the moment, Coronavirus is creating problems for the exchange with other countries in the world but we have allocated 300 million euros that we can redirect on an extraordinary level for Made in Italy. Soon meeting with all the operators in the sector to better face this difficult moment globally " The new Micam X area Micam X, the new area that debuts in this edition, is dedicated to the many directions of innovation, between research, sustainability and the future. This is a symbolic and decisive moment for the world and for the footwear industry, which is going through a phase of profound change both in the production processes and in the philosophy that surrounds the shoe (including the perception that the final consumer has of it). Micam "X" is the stage for the most innovative and technological proposals and will characterize the heart of the fair. Speakers from all over the world (New York Fashion Institute of Technology, M.I.T., Tuft University Boston and others) will take turns on stage to bring their contribution. The scheduled meetings and parades are available on the event calendar. A "wonderland" edition The world of footwear that animates Micam is inspired by the fantastic universe of the most famous fairy tales. #micamtales is a collection of fairy tales to wear, to tell the dreamlike world of creativity, reinterpreted in a contemporary key. The concept acts as a frame to enclose the many stories narrated by the exhibitors with their collections, which transform the event into the world's leading creative salon dedicated to footwear. To allow a clear visualization of the concept, the narrative develops through a fairy tale for each year divided into two distinct chapters: one in February (on the occasion of the Autumn / Winter edition of the Salone) and one in September (Spring / Summer). The first fairy tale of 2020 is Micam in Wonderland. A surreal transposition of Alice's iconic fairy tale into Wonderland. Between accessories and supply chain On the same dates as Micam, fashion operators will be able to visit two highly representative events of the accessory-fashion galaxy. Mipel, the largest exhibition in the world dedicated to leather goods. And HOMI Fashion & Jewels, the only event in Italy on bijoux, jewelry and accessories. The last day of Micam, February 19, corresponds with the opening of Lineapelle, an international exhibition of leathers, accessories, components, fabrics, synthetics and models. And also Simac, the international exhibition of machinery and technologies for the footwear, leather goods and tanning industries. For all visitors to Micam, these contemporaneities will be an additional opportunity to discover new trends and do business. Micam in America Micam strengthens and lands in the United States. A new event born from the collaboration with Magic is destined to create a strong link between the brand of the show and the buyers who operate on the American market. In fact, the first edition of Micam Americas, an international event entirely dedicated to the overseas market, will be held from 17 to 19 August 2020 at the Las Vegas Convention Center. Micam Americas will take the place of FN PLATFORM as the largest footwear event in the USA and will be a meeting point for the global footwear community. Coronavirus effect What is certain is that it will be a fair with little Asian presence. The 89th edition of Micam, the most important international footwear fair that will take place in Milan until February 19, opens in the shadow of Brexit and Coronavirus.

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